May 20, 2024
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What is a web portal and what advantages does it provide?

A strong online presence is crucial for any business or project in today's digital age. And one of these ways of presence on the Internet is a web portal. This is a large site built around search engines and directories. In this article, we will look at why it is so important to have a web portal and what advantages you will get from it. Therefore, we will give you several good reasons for you to think about portal development services in this long-awaited year.

What advantages will I get from the web portal?

Let's start with the advantages because they add interest to potential portal owners. And here we have already prepared a small list that reveals the main points that you should pay attention to.

Visibility and reach

A web portal allows you to reach a much wider audience and increase your visibility online. With millions of people using the internet every day, having a web portal allows you to reach potential customers all over the world. You can effectively showcase your products, services, or ideas and attract the attention of people who might not otherwise know you.

Trust and professionalism

Having a well-designed and up-to-date web portal creates an image of professionalism and reliability. Potential customers often search the Internet for information before making the purchase decision. If your company has an online presence, you could be taking advantage of business opportunities. The web portal allows you to showcase your experience, testimonials from satisfied customers, and any other elements that support your credibility.

24-hour business availability

Unlike a regular office with limited opening hours, a web portal is available 24/7. This means that your customers can access your information, products, or services at any time that is convenient for them. Even when you sleep, your web portal is still working for you, providing information and generating leads.

Interaction with customers

A web portal allows you to interact directly with your customers. You can include contact forms, live chats, or even integrate social media, so visitors can leave comments, ask questions, or share their experiences. This interaction allows you to get to know your customers better, answer their problems, and provide personalized service.

Constant marketing and promotion

A web portal is a powerful tool for marketing and promoting your business. You can use SEO (Search Engine Optimization) strategies to improve your search engine rankings and drive organic traffic. In addition, you can use digital marketing methods such as email, blog, or social media to promote your web portal and reach a wider audience.

Stronger competition in the market

In an increasingly digital world, it's important to keep up with the competition. If your competitors have a web portal, and you don't, you are likely to lose out on potential customers. Having a web portal helps you stay relevant and competitive in your industry.

How to create a portal?

Now various technologies are used for portal development and support services. Let's look at a few popular ones.

InfoExchange Portal

Using this tool you can create the following types of portals:

  • B2E and B2C;
  • to exchange information with suppliers and partners;
  • corporate portals with tools for managing unstructured and structured information content, supporting internal transactions, remote administration, teamwork, and personalization.

So, as you can see, personalization can be carried out following the user’s role and taking into account his behavior on the site, tasks, goals, location, and time. Each user can change the view of the site for convenient access to applications. Working with documents and data is also based on roles

WebSphere Portal Server

The WPS offer is suitable for development services of corporate or horizontal portals. The system provides access to data, applications, and experts using portlets. WebSphere Portal Server provides data that spans news outlets, unstructured information, third-party application packages, office suites, content management systems, and file systems.

In WPS you can create a corporate portal for customers, employees, and business partners. This product contains the function of categorizing and structuring information content, ensuring security, document management, and personalization.

SharePoint Server

This server application can be used to provide tools for managing the content of portals, enabling user collaboration, implementing business processes, and providing access to information important for organizational processes. The system offers various tools for quickly creating publishing nodes and managing content.

Using SharePoint Server, they organize portals for effective collaboration among organizational users, create personal sites for centralized management of their documents, and host XML business forms integrated with other applications.

What should a good portal look like in 2024?

In 2024, the digital world is more competitive and demanding than ever, and users have high expectations for quality, speed, security, and experience. Therefore, it is important that your web portal is optimized for SEO. That means that it meets the search criteria of major search engines such as Google, Bing, or Yahoo, with the search intent of the user, and that it must also be beautiful, that is, that it has an attractive, functional design and match your brand image.

A beautiful web portal grabs the attention of your visitors, conveys your message, and is easy to navigate. A good web portal, built by professionals like Digiteum, in 2024 allows you to create a good impression, strengthen trust and loyalty, stand out from the competition, and increase conversion.


Having a web portal in 2024 is essential for any business or project. It gives you visibility, credibility, 24-hour availability, customer engagement, and marketing opportunities and helps you stay competitive in the market. Regardless of the size of your business, a web portal can be critical to your success. Don't miss the opportunity to take advantage of all the advantages that an online presence offers!

I hope this article has given you some useful information about why it is important to have a web portal in 2024. If you have any questions or need more information, please do not hesitate to contact Digiteum.

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Last Updated 4 weeks ago

About the Author

Communication Square drives your firm to digital horizons. With a digital footprint across the globe, we are trusted to provide cloud users with ready solutions to help manage, migrate, and protect their data.

Communication Square LLC

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