January 5, 2017

What is Digital Transformation?

You may wonder what makes a business tick? The pivotal point that can make or break business is keeping up with the latest trends, technologies and adapting to the ever-changing market environment. The market environment has now shaped itself around the technological advancement. Therefore, for a business to be competitive in the modern market, it has to be tech-savvy. Technology has become the synonym of progress in today’s world of business. It is essential, that you keep learning about latest Technologies to survive in today’s market. In order to make your business gloom, let's explore the four pillars of transformation to start your journey.

Now you may realize how much incorporation of technological advancement, staying upbeat about business processes and adopting to change can have a crucial impact on your Business; The next logical question that comes into your mind is how does one incorporate digital transformation? Its the use of technology to increase the value or efficiency of any aspect of your business model. It also includes cutting down on costs, empowering employees, better management and stimulating innovation.

What are Four Pillars of Digital Transformation?

The process surrounds the following four pillars:

  • Empowering Your Employees
  • Engaging Your Customers
  • Optimizing Your Processes
  • Transforming Your Product or Service

How Can it Help Your Business? 

These four pillars can also make you better at providing the same goods or services by ensuring that none of the Digital tools available today go underutilized. As you once explore the possible avenues to transformation, you’ll find new opportunities for improvement that could lead to groundbreaking Business success.

It is important for you to understand that this transformation is not limited to just incorporating latest technologies and tools into your organization. It involves building a business model based on better understanding of your employee, your customer, your organization and the overall market. 

Empowering Your Employees

An employee is a key worker in your organization and It is the glue or the basic element that holds your business together. Modern work environment emphasizes on empowering employees. A happy and satisfied employee performs better and brings innovation to work environment. Empowering the employees also gives them a sense of belonging in the organization and let them develop loyalty.

A Sufficient empowerment and delegation of tasks should be given to employees so that they can foster and aid with the company’s goals. As a result, you have happy and proud employees with booming business. And what better way to empower your employee than giving them the power of Cloud Solutions? Learn about latest Cloud Technologies that can help empower your employees with better collaboration and communication whether they are your First Line Workforce or they are office workers.

Engaging Your Customers

You may have noticed that today’s customers are much more different than the older generations of customers. Your customers are now much more aware, technologically advanced, and has the resources to do a market comparison. Thus, it would be a bad idea to try to sell them your product with old tactics. These tactics include bombarding the customer with piles of information or making a fool out of them by promising much more than you actually intend to deliver.

Now you must build trust with customers by offering them help and tailoring solutions that are a better fit for their needs instead of forcing the same product on everyone. It also means customizing products and incorporating support and services unique to the need of each customer. If need be, you must be honest with the customer and recommend some other services if you doubt your ability to help through their problems.

Your ability to Digitally connect with customers through Business Emailing Solutions or Business Cloud Telephone System could be a game changer for corporations’ success. Hence, with constant connection and personalized interactions, one can build loyal, profitable customer-relationships that would boost sales. Find out about engagement tools that can help you learn the pain points of your clients.

Optimizing Your Processes

If it is not efficient, it is not a solution. What would be the point of having a solution of the cost is much more the worth of the result? For you to have an efficient business solution, it is necessary that you optimize all your business processes. The optimization means that each business process gives out the maximum benefit with minimum cost and minimum employees. Kick-starting the process of optimization requires performing a detailed data audit at your company.

You can take the first step towards optimizing all processes at your organization by categorizing all data in your organization and storing it according to the risk, sensitivity and management related importance associated with the said data. Your organizations’ ability to securely manage and store data is key to optimizing the operational efficiency for your business. Our innovative Cloud Solutions can help you manage and store data with unlimited space and regular backup.

Transforming Your Product or Service

Gone are the days when you could drive customers with the stagnant sales pitch or old products that promised to deliver the same results over time. Consistency is the key but you are now facing a market where consumers change mindset within matters of seconds. Consumer demands are much more diverse and fast changing. It presents a challenge for your business to be innovative and flexible in your products and services. A rigid business model that does not allow breathing space for creativity, agility and innovation cannot survive today’s market. Therefore, it makes meeting the customer expectation very vital for business success.

Transform your business by transforming your products and services and Make your offerings according to the constantly changing customer demands. Try to follow the mantra of transformation, innovation and agility in your business model. Click through to get your hands on all the Information you may need to transform your business.

How Can Communication Square Help You?

We have helped several businesses with their transformation, so you don't have to worry about it. We have more than seven years of experience in providing Cloud Services along with 11 Microsoft competencies. Contact Us today to take the first step towards transforming your business.

(Last Updated On: December 8, 2020)

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About the Author

Communication Square drives your firm to digital horizons. With a digital footprint across the globe, we are trusted to provide cloud users with ready solutions to help manage, migrate, and protect their data.

Communication Square

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